Daily Podcast News

Following my daily visit to Adam Curry’s weblog I noticed he had made a post saying that ipodder.org had been updated. Of course I popped along to see the new look, it’s nice and simple (just the way every site should be). The newest podcasts will still be posted on the main page along with links to each category. The links are now placed on the right hand side, the logo is very strange, I don’t know what the meaning of it is (if there is one), maybe cutting the wires from radio and moving to podcasts?

But the biggest difference to the site was the inclusion of an advert for podshow.com, I clicked and was greeted with a heading saying “Making Podcasting Better”. What will this site be? Well it’s part of a group venture between Ron Bloom and Adam Curry as part of BoKu Communications (but more about that soon). The ideas is to get advertisers involved (much like what podcastAds was set up for) and give them placement in podcast shows, this is called targetcasting. Other areas covered are an information centre/application to help podcasters get off the ground and to help you make money from your podcast. For listeners this probably will just be details of how they can listen to podcasts and how to subscribe to shows, not only this but they may even have a pod player ready for distribution (see the bottom segment of the site for more details). Also if interested you can sign up to be informed of the latest news. You can also listen to details about PodShow from Adam Curry from the pod player.

These two sites now form the bases for bokucom a company set up with the following goal:

BoKu is in the process of expanding its podcasting system into a network that is enabling thousands of producers to cost-effectively create compelling content to fit the needs and desires of millions of users, with marketers benefiting from the connection. This dynamic audio and video content marketplace has a reach that extends beyond the computer into a fully mobile environment comprising communications, content and commerce.