Extend Your Reach
I remember back to when I was in 6th year in school wondering which college to go to. All I heard on the radio were adverts for Dublin, Waterford and Cork and I like most students was too lazy to visit the websites one by one and look at what they had on offer. In the end I choose TippInst for a number of reasons, it was in an ideal location, the course offered a great range of items (that I was already interested in) and the campus was nice and cosy.
But if TI is to get more students each year it needs to attack the right market just like other colleges. Each evening back then I would usually tune into 2FM and stick with it throughout the night. Then along came Beat FM and I soon switched (to a more local show, bigger chance of being heard).
The only radio I hear now is when the radio is on in the background while I’m having my daily meals.
I choose not to listen to radio, even when I am sitting in front on my computer (the room has no TV), I never turn on the radio, not even to hear the chart run down. Podcasting covers all these topics for me, although it’s not yet localised to my situation, it soon will be (give or take a few months). So if Podcasting really does catch on and I’m positive it will (thanks to the amount of MP3 Players that people now have). So wouldn’t it be worth placing little adverts in podcasts to extend your reach. You never know who may be listening.
